Google Analytics is a powerful tool for ANY website owner—basically, it allows you to learn more about the people who visit your website.

For example, if you want to know why you had 150 more visitors last week than this week, you could log into Google Analytics and find out where exactly those visitors came from (search engines, other websites, etc) how long they stayed, and what pages they visited on your site.

This information will help you understand how your site is appealing to your visitors, and give you insight into what you need to do to attract more people to your website in the future.